Our North Star

Our North Star

Learn how SFF is forging a path forward guided by our Equity Agenda and its focus on racial equity and financial inclusion.

Identifying Our North Star

SFF CEO Fred Blackwell’s awareness of structural inequity began when he was a child riding his bicycle around Oakland.

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 “I’ve had many different positions, but only one job. And that job is to work at the intersection of economic justice, social justice and place.”

Fred Blackwell, SFF CEO

Centering People

SFF’s People Pathway is focused on making it easier for people to build financial security and wealth and put their children on a brighter path.

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Resident Lottie Titus stands next to a street with San Francisco skyline in the background

Centering Place

SFF has long recognized that stable and affordable homes and strong neighborhoods are essential to creating a diverse, vibrant and thriving Bay Area.

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Centering Power

From the beginning, SFF has a proud history of supporting power building as the underpinning of strong, self-determined communities and an inclusive democracy.

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A Rapid Response to Community Emergencies

In 2020, the COVID-19 pandemic forced SFF to do better, faster, to provide support to a community that was reeling like never before.

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Support the Bay Area Leads Fund

To help inform public opinion and advocate for systemic change across the Bay Area.

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Learn more about San Francisco Foundation’s history and programs.