The San Francisco Foundation has won the 16th Annual Shorty Award in the Local Campaign category for our 75th anniversary storytelling campaign. The Shorty Awards honor the best of digital and social media by the most innovative and influential brands, agencies, organizations, and individuals whose work shows excellence in digital storytelling.
With an animated film series, virtual tour of racial equity history in the Bay Area, and a TikTok influencer campaign, SFF’s 75th anniversary campaign demonstrated strengths and uniqueness in innovation, creativity, and strategy, which made it the top contender for the Shorty Award in the Local Campaign category. See the full list of winners.
The 16th Annual Shorty Awards winners and honorees were announced on May 22nd at a ceremony at Tribeca 360º in New York City. With attendees from all over the world and some of the most distinguished Real Time Academy (RTA) members.
Shorty Award winners and honorees are chosen by the RTA, prominent experts and leaders in digital and social media who have been hand-selected on the basis of their deep industry knowledge, professional reputation and outstanding achievements, including previous Shorty wins. Members of the Academy include Lauren Jones (Director, Social & Influencer Marketing, Mattel), Kjetil Njoten (Global Head of Creative, IMAX), Michelle Wong (CMO, Sprinkles), John Sabine (Director of Social, Merriam-Webster), Rob Alley (Head of Entertainment, Media and Telecom, Amazon, Brand Innovation Lab), Sami Lambert (Director of Social Media, Adweek), Rae Votta (Head of Podcasts, Netflix), Kinney Edwards (Global Head of Creative Lab, TikTok) among others.
To learn more about SFF’s 75th anniversary, and our work to advance social justice in the Bay Area since 1948, visit sff.org/anniversary.
